2014

28 APRIL “CITY OF GOLD 574” WORLDWIDE RELEASE DATE/ STOCKIST LIST

April 28th, 2014 | 1 comment

Following the South African launch a week back, the New Balance x Shelflife x Dr. Z ‘City of Gold’ 574 will release today (28th of April 2014) through the following select international retailers:

UK: End, Crooked Tongues, Foot Patrol, Hanon

EUROPE: Starcow, Premium Supply Store, Fresh Kicks, Lockwood, Version Originale, SNS, Tres Bien., Caliroots, NORSE, Wood Wood, Suede-Store, Slam Jam, Unotre.com, Titolo, Actdis, Paranoia, 4elements, Cromwell, Paar Laden

RUSSIA & UKRAINE: BrandShop, Rockland, KM20, Helen Marlen Mandarin, Ostrov, Conquest Store

ASIA: Mita Sneakers, Phantaci, Invincible, Limited EDT Vault, Sole What, New Balance Past Present Future Hong Kong, New Balance Past Present Future China, New Balance Past Present Future Taiwan, New Balance Past Present Future Korea

AUSTRALIA: Up There Store, Highs and Lows, Capsule Store

USA* (DELAYED): Blends, Feature, Burn Rubber, Nice Kicks, Packers, West, Kith, Concepts, Kick Theory, Shoe Gallery

*Please note: The bonus canvas carry bag is only available in certain regions

RAEKWON FULL BLAST

April 11th, 2014 | 0 comments

In the tweet below, Raekwon the Chef is of course referring to the CITY OF GOLD 574.

New bAlance king !!! New joints wit the attachable nb logo 574 pieces!!! S/o my connect groovylou617 http://t.co/IWGCuY5xzz
— Raekwon (@Raekwon) April 10, 2014

“What I tell you about wearing the wrong New Balance, man? - Raekwon the Chef (intro Ghostface Killah - Bulletproof Wallets )

Watch this clip of Rae talking New Balance..

DR.Z CUSTOM VINTAGE RACER FOR OAKLEY “HERITAGE COLLECTION”

April 3rd, 2014 | 0 comments

PRESS RELEASE: DR.Z Custom Vintage Racer for Oakley “Hertiage Collection”

To celebrate the 30th anniversary of Oakley Sports Performance eyewear, the “Heritage Collection” salutes the old-school by bringing back all the original retro frames for a limited time only. This is your chance to own a piece of history with the original 1980’s colorways of the Frogskin, Razorblade and the iconic Eyeshade model! Available in extremely limited quantities worldwide, Shelflife Store is one of the few select stockists and in honour of this special occasion Oakley have commissioned local artist and OG Shelflifer “Dr.Zulu” to customize a rare vintage 5-speed racing bike, which is currently on display in the Shelflife street level window.