As part of Shelflife Store’s 10th Anniversary celebrations and to supplement the much hyped Shelflife x DR.Z “BMXXX” collaboration campaign, a series of 4 custom branded Converse Chuck Taylor All-Star sneakers were created to exhibit along-side the BMXXX clothing capsule. In the earlier days of BMX, Converse was the sneaker of choice for many and has therefore become synonymous with the golden-era of BMX. The custom branding, logos, graphics and colourways on the sneakers (and boxes) compliments the iconic retro themes running throughout the BMXXX range. This exhibition of custom Converse marks the brands debut at Shelflife and is a sign of things to come in future. All sneakers will be on display at Shelflife Store in Cape Town until the end of October.