On the 5th of October 2017, Shelflife & Dr.Z launched the 10th Anniversary capsule collaboration project. The “BMXXX” capsule, consisting of a collection of retro BMX inspired streetwear, went on sale in Cape Town, Johannesburg and online alongside “First Thursday” celebrations. The event was co-sponsored by Jameson, providing Whiskey cocktails to attendees. Customers in Cape Town also were invited to tag a 1/1 custom Mongoose BMX bike frame which was up for raffle at the end of the evening. Watch the video below to see how it went down at the Cape Town event…